Discover how to quickly grow business visibility using social media to reach your target customers. What do you do if your target customers can find you online? How can you get your website in front of your online traffic so you can be found? These are great questions that can help you identify how to grow business visibility once you have come up with the answers for the problems. So the purpose of this article is to help you find those answers and then give you five ways for you to implement solutions.
Starting To Grow Business Visibility Using Social Media
We feel there are five ways you can grow business visibility using social media. The list below details those areas:
- Finding loyal followers who can help you promote
- Create great content that’s optimized
- Strategically control the search engine results (SERP) for your keywords
- Implement video marketing in your online efforts
- Proactively create a backlinking plan
We will do a deep dive into the first three topics to help you start learning more about them. When you finish reading this article, you will have enough information that can allow you to create an innovative strategy to grow business visibility using social media.
Finding loyal followers who can help you promote
Let’s define a loyal follower as an employee, customer, peer, or fan who loves your product or service and loves to tell others about it. A term we will use to refer to these types of people is an advocate because they will be doing advocacy marketing. This type of marketing is also called word of mouth advertising because they will be spreading the word about your business. Using innovative ways to find advocates is essential. Starting with your employees and customers is a great place to find advocates. Since the employees are working for you, they know and understand your products and service and can help create a positive feeling about buying from you. For your customers, it’s always a good idea to create a customer appreciation program where you reward them when they refer to new buying customers. According to BigCommerce.com, Advocacy Marketing is a form of marketing that emphasizes getting existing customers to talk about the company and its products. More than 80% of shoppers research online before buying, and having people publicly advocating for the product gives these researchers something to find and study. Whether you have an employee or customer advocating for you, it is always vital for you to have a plan in place regarding how you will handle advocacy to grow business visibility using social media.
Create great content that’s optimized to grow business visibility using social media
What effect does optimized content have on you developing your business visibility online while using social media? Good question and let’s dive into what it looks like to create optimized content. If you are thinking about optimizing your content, one of the first things you should do is create a content strategy. By creating a content strategy, it will allow you to synergize and optimize your blogging, social media messages, and video marketing. Each of these requires you to do specific things to optimize, so let’s take a look to see how each one can help you grow your business visibility.
Optimizing your blogging efforts
When you begin to maximize your blogging, you will need to keep the following things in place. I like to use acronyms occasionally to help you remember steps. This time, let’s use N.I.C.H.E.R.
- Niche: Determine what your blogging niche will be as you create content.
- Internal Linking: It’s crucial that all of your blog posts link to other blog posts on your website as well as remember to connect to an external website. Having 2-3 links in your blog post is a good idea.
- Curate: Find topics that fit within your niche and include them in your optimization plan.
- Headline: Having a creative headline title that draws attention is great for your blog posts. A tool that you can use is CoSchedule Headline Analyzer. It’s a free tool that will help you create the perfect headline title for your blog posts.
- Explore: Conduct keyword research to find out what your users are searching for online. You can use a tool like Ubersuggest, which is free and easy to use. It’s packed full of ways to find your perfect keywords.
- Reinvent: Take a look at your old blog posts to see if you need to revamp any of them and begin resharing them again.
Understand SERP and how to use it
You may have heard or seen SERP online somewhere, and if you aren’t familiar with it, it could be confusing. Let’s start with explaining what SERP means; “search engine results page.” Essentially, this is what you see when you search for a keyword using your favorite search engine. According to Neil Patel, “According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.” In the guide created by Neil, “The Step-by-Step Guide to Improving Your Google Rankings Without Getting Penalized” he shares information about eight steps that can help you improve your SERP results.
- Step #1: Get to know the Google ranking algorithm
- Step #2: Assess your current search ranking
- Step #3: Track and measure the right metrics
- Step #4: Ensure your website is mobile-friendly
- Step #5: Diagnose and fix your current penalties
- Step #6: Do keyword research
- Step #7: Perfect your on-page SEO
- Step #8: Use your keywords to create great content
- Step #9: Build links the right way
External things that can help you grow business visibility
So far, we have shared ideas that you can do with your website to help increase your business visibility. Now let's take a look at things you can do to help you externally. Social media marketing is a given for a way that you can grow business visibility. Before you get started, make sure to figure out where your target customers hang out online and then make sure that you have a substantial presence there. Then incorporate a regular schedule to share your knowledge, industry news, and video (see the next section). One tool you can use to grow business visibility using social media is the GrowVisibility tool. It is an all-in-one social media management tool that allows you to create, schedule, publish, engage, analyze, and generate reports for your social media efforts.
Implement video marketing in your online efforts
Building video marketing into your strategy can help increase your visibility online. According to Social Media Today, “video is key to optimal social media marketing.” With this in mind, let’s see what it takes to implement a strong video marketing strategy. As always, we suggest that you start with a plan. To define your plan, do your research for your niche to see what’s working and not working. A great resource by Neil Patel that can help you get started is “How to Get Started With Video Marketing.” This blog post is a step-by-step guide that explains what you need to do to integrate video marketing into your online efforts. There are six takeaways we found in this guide, which can help you create your strategy:
- Make a plan (and track it)
- Go with what you know
- Start creating
- Search matters
- Team up with influencers
- Use ads to their full potential
Proactively create a backlinking strategy
Finally, we are going to dive into backlinking, which is when an external website links to your site. We know, we know, backlinks may not seem necessary. However, they are essential, and they can affect your search engine results. According to Backlinko,
Backlinks (also known as “inbound links” or “external links”) are links from other websites to your website. Search engines consider backlinks “votes” for your website and content, which can improve a site’s rankings in the search results.
So, backlinks can help you gain “votes” that can help your website’s search engine results. Whether this is something that you have been doing or not, please keep in mind that it is always best that you have backlinks from “Trusted Resources.” A Trusted Resource is a website that Google considers as having a high “Domain Authority” level. This type is a website that is a leader in your niche and has good SERP for your keywords.
When you grow business visibility using social media, even though there might many factors involved, we believe that you can do it. It all starts with a strategy that you can implement and then monitor so you can tweak it. We wholeheartedly believe that you can do this and that you can be successful. Remember, GrowVisibility is a social media management tool that can help you grow business visibility using social media.